Google Mini Labs

Launch kit design for Google Mini Labs, a program of short, customizable sessions in the UK that helped customers move forward in their digital marketing transformation. To recruit the first internal “Alchemists” who would champion the program, I worked with Cittadina Marketing to design an interactive welcome kit around a lab-and-transformation concept: a branded box, a personalized welcome card, a fold-out “periodic table” of Mini Lab options, stickers, a mini clipboard, notepads, and origami paper with folding instructions for a hands-on nod to the transformation concept. Color-coded test tubes and table elements made a dense menu of sessions easy to scan, and the kit gave recipients something to engage with and share with peers.
 
Work done for Cittadina Marketing