Take Out Hunger

Branding for an app launch campaign to drive local restaurant sign-ups for the MealPass App, a platform connecting restaurants with nonprofits to transform food waste into meals, creating mutual value through tax credits for restaurants and consistent food access for organizations serving food-insecure populations. Campaign goals were to create community pride and empowerment, resulting in good PR and sales growth beyond the campaign. Campaign assets included logo and brand design, as well as marketing materials including postcards, window clings and social media assets.